1a type of product manufactured by a particular company under a particular name:a new brand of soap powder
a brand name:the firm will market computer software under its own brandit takes a long time to build a brand
a particular identity or image regarded as an asset:you can still invent your own career, be your own brand
a particular type or kind of something:they entertained millions with their inimitable brand of comedy
2an identifying mark burned on livestock or (especially in former times) criminals or slaves with a branding iron:the brand on a sheep identifies it as mine
archaic a branding iron.
a habit or quality that causes someone public shame or disgrace:the brand of Paula’s dipsomania
3a piece of burning or smouldering wood:he took two burning brands from the fire
4 literary a sword.
1mark with a branding iron:the seller had branded the animal with his grandfather’s name (as noun branding)regulations concerning the branding, movement, and sale of cattle
mark indelibly:an ointment that branded her with unsightly violet-coloured splotches figurativehe had a look of unabashed power that only years of experience could brand on to a man’s face
mark out as having a particular bad or shameful quality:anyone who says anything bad about the country is branded as a traitor [with object and complement]:she was branded a liar
2assign a brand name to: (as adjective branded)cut-price branded goods
(as noun branding) the promotion of a particular product or company by means of advertising and distinctive design:what is missing in travel and tourism marketing is the heavy and effective branding used in other consumer industries